Long-Term Care Articles

Long-Term Care Articles

Women and Long-Term Care

Not only are women more likely to need long-term care, their role as caregiver for other family members makes them more likely to be receptive to addressing that need as well.

Sell the Tax Advantages of LTCi

Mutual of Omaha offers a number of consumer-approved flyers that will help you present LTCi tax advantages to both individual and small-businesses clients.

Why Sell Mutual of Omaha’s Multi-Life LTC?

According to LIMRA, the number of employers offering long-term care insurance as part of an employee benefits package has increased by more than 793%!

Is The CLASS Act Actually Good for Long-Term Care Insurance?

Now that the CLASS Act has passed, many long-term care agents actually welcome the legislation. Find out why the CLASS Act could actually be good for your business.

Understanding Home Health Care

Helping your clients gain a broader perspective of the services they one day may have to utilize could actually help you close sale.

Learning Curve: LTCi Eductation Key in Controlling Health Care Costs

It hasn't gotten a lot of attention on Capitol Hill or in the media during the health care debate, but make no mistake: Long-Term Care insurance has an integral role to play in containing health care costs for both seniors and the government.

9 Ways to Increase Your LTCi Placement Ratio

Utilize these 9 tips from the Senior Market Sales and you’ll be well on your way to increasing not only your placement ratio buy your income as well.

Overcoming Objections to Long-Term Care: "I Don't Need LTCi"

LTCi is an emotional sale, and often all the rationalizing and statistics in the world aren’t going to make a dent in a prospect’s attitudes. It’s very likely that overcoming someone’s negative or passive stance toward LTCi will require, for lack of a better term, a “heart-to-heart” discussion to help them to truly understand what the coverage is for.

Overcoming Objections to Long-Term Care: "It Costs Too Much"

LTCi can be a challenging sale even under the most favorable circumstances, so how can you overcome the cost objection during the economic downturn?

9 Reasons LTCi Applications Don't Hit a Home Run

It's an honest mistake and everybody makes them. But failing to submit a clean app can cost you time and business. Senior Market Sales offers 9 tips to help you submit pristine apps that get issued.