Lack of Medicare dental coverage, a growing senior population, and dental care–related medical concerns are increasing the demand for senior dental insurance, according to CSG Actuarial’s Competitive Intelligence Guide.
Some statistics from the report:
These data point to the clear benefits of having dental insurance.
Dental insurance may not be a lucrative product for insurance agents to sell by itself. However, because it is cheap and the concept of dental insurance is familiar to seniors from their working years, many of our agents have found it is a great product to generate leads with. Using the dental conversation as a door opener, they can then cross-sell to their core products, like Medicare Supplement or life insurance.