Sales Tip #6: Know the Difference Between A Prospect & A Lead

  • Originally published December 23, 2011 , last updated January 12, 2016
  • Sales Tips, Leads
Sales Tip #6: Know the Difference Between A Prospect & A Lead

Some might think it’s a petty distinction to make, but there is a difference between a prospect and a lead, and it helps for you to know it.

A Prospect – Someone in your target demographic and in your target market.

A Lead – Someone in your target demographic and in your target market, who has expressed a need, and is open to learning more about the solutions you have to offer.

Senior Market Sales can help you find both:

We have Prospect Lists and we offer a variety of Lead Programs.