Senior Market Sales® Delivers Record-Breaking 2018 Results

  • Originally published January 9, 2019 , last updated October 13, 2020
Senior Market Sales® Delivers Record-Breaking 2018 Results

Driven by service and technology, Senior Market Sales® (SMS) experienced record-breaking success in 2018, with significant increases in virtually all lines of business. Overall, SMS’s network of 55,000 agents submitted more than 425,000 applications in 2018, totaling more than $500 million in premium. These numbers represent all-time highs for SMS and a 20% increase in overall business over 2017.

“These milestones are the culmination of a lot of hard work by our employees and the agents in the field who choose to do business with SMS,” said Jim Summers, President of SMS. “We recognize that agents have many choices of where to put their production, and our sole focus each day is earning their loyalty and business.”

This singular focus is reflected in some of the support numbers in 2018. The SMS team processed more than 69,000 contracts in 2018 and answered more than 200,000 inbound phone calls. SMS’s exclusive technology tools were used more than ever before as well. For example, agents enrolled more clients in Medicare Advantage plans using Lead Advantage Pro® than ever before, shattering records set just last year. Hundreds of advisors adopted the new Income Architech software after it launched last January.

“We’ve built a health and wealth platform—powered by innovative technology and personalized service—that is unparalleled in the industry,” said Summers. “But we’re not satisfied. We plan to make significant investments in staff and technology in 2019 as we continue our pursuit to bring more value, more service and more solutions to our agents.”  

About Senior Market Sales®

Senior Market Sales® represents top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, and travel insurance carriers in all 50 states. More than 55,000 independent insurance agents rely on Senior Market Sales® for proprietary technology, competitive insurance products, expert training and service to help them leverage their time, make more money and put their business in a position of distinction. Founded in 1982, Senior Market Sales® is headquartered in Omaha, Nebraska. Visit or call 1.800.786.5566 for more information.