Senior Market Sales® Launches Social Security Timing™ Software

  • Originally published May 13, 2011 , last updated October 13, 2020
  • Social Security

Senior Market Sales® today announced the launch of its new patent-pending Social Security Timing™ software, which helps married retirees uncover tens of thousands in additional Social Security benefits they may have otherwise left on the table.

“Whether to elect Social Security early or late is a decision virtually every retiree is faced with,” said Joe Elsasser CFP, Director of Advisory Services for Senior Market Sales® and the software’s creator. “Social Security Timing™ is the only software in the marketplace that simultaneously calculates all whole year election age combinations across nine possible election strategies in order to identify the strategy that offers the highest lifetime benefit.”

Social Security Timing™ has two components that help retirees make better choices. One is the free “What’s at Stake?” consumer calculator, which allows married couples to find out in real dollars the difference between their best and worst possible Social Security election decision. The calculator also shows their top three election strategies and gives them the option to consult an advisor for further guidance. The second component is the Social Security Timing™ software that financial advisors can purchase to use with their clients.

The Social Security Timing™ Software and the free “What’s at Stake?” calculator are available for review at

About Senior Market Sales®
Senior Market Sales® is a full-service insurance marketing organization dedicated to helping independent insurance agents leverage their time, make more money and put their business in a position of distinction. Specializing in products and services aimed at independent agents in all 50 states, their core products include Medicare Supplement, Medicare Advantage, annuities, life, ong-term care, dental and travel insurance. Founded in 1982, Senior Market Sales® is a three-time winner of the Inc. 5000 award given to America’s fastest-growing small businesses (2008, 2009, 2010).

About Joe Elsasser CFP®, RHU, REBC
Joe Elsasser is an Omaha-based independent financial advisor. Working in the financial services industry since 2001 as an advisor, a marketer and a coach, he is also the director of advisory services for Senior Market Sales®. Joe has created several retirement income tools and concepts, including the Sequent Income Model and Social Security Timing™, a patent-pending software program that examines hundreds of possible Social Security timing and election strategy combinations and finds the option that offers the highest expected lifetime benefit.