Discover an outside-the-box approach for differentiating your business. Senior Market Sales® (SMS) shows you how. United States Fire Insurance Company, a Crum & Forster Company, specializes in unique products for diverse client solutions. They recently partnered with PetGeniusRx to negotiate discounts directly with pharmacies on hundreds of human-equivalent pet prescriptions. This service is provided free to all members that wish to save on pet prescriptions and has been shown to increase client retention.