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The Retirement Planning Mind Shift: New Thinking for Growth in a New Era
Retirement planning is at an inflection point.
Regulations, shifting demographics and the latest retirement trends are piling on top of longstanding problems in the American retirement system to push the insurance and financial planning industries into a new era — one that requires rethinking retirement planning.
Your decisions on how to move forward will determine your clients’ success level and your business’ ability to grow in the future.
To understand the potential impact on your business and the opportunities ahead, download “The Retirement Planning Mind Shift: New Thinking for Growth in a New Era.” This white paper provides exclusive insight on how insurance agents, registered representatives, financial advisors and others in the retirement space can transform the system’s failures into successes for both clients and their own businesses.
Yesterday’s Thinking Won’t Solve Today’s Problems
Get the white paper to:
Uncover areas of intersecting opportunities — those sweet spots where you can grow your business while also improving clients’ retirement outcomes
Seize today's "Peak 65" baby boomer opportunity while also attracting next-generation clients
Identify which retirement planning paradigms, practices and roles to adjust or add
Surprising Insight To Change How You Do Business
You'll learn about:
Demographic changes: your future clients
- The immediate “Peak 65” opportunity
- The “Great Wealth Transfer”
- Generation X and millennial customer preferences
- The growing power of women with wealth
Financial literacy: where clients need help most
- Social Security
- Medicare
- Long-term care
- Health care expenses
- Savings
- Longevity estimates
Emerging markets: where to look next for clients
- Employer groups
- Generational/estate planning
- Unions
Customer behavior: where they’re spending (and not spending)
- The “spend-down paradox”
- The “annuity puzzle”
- “Forced poverty” to qualify for Medicaid instead of LTC insurance
Evolving business models, roles and support
- Holistic planning
- Retirement navigators or “financial quarterbacks”
- Financial educators
- Referral agencies
- Retirement coaches
- Integrated retirement plan strategy support
Bridging the Gaps in the Fragmented Retirement System
To weather the industry headwinds, every retirement planning professional — whether you’re an insurance-only or investment-focused advisor — can customize a business model for long-term sustainability. The white paper asserts that the most successful business models of the future will provide holistic in-house services or partnerships among professionals to serve all of a client’s health and wealth needs. In an increasingly commoditized space, new technology that helps professionals work faster, see more clients, solve complicated problems and provide a better customer experience will be critical to meet client demands and keep the business profitable.
Get the white paper to learn:
- How to identify strategic partners
- Which services and product lines are projected to grow
- How the impending retirements of agents and advisors present opportunities for you
Planning Model of the Future
Once you understand the challenges and opportunities laid out in the white paper, how do you move forward?
Get More Great Content
To Guide You
Get specific, actionable steps you can take to address challenges and seize opportunities to thrive in the new retirement planning era. Download the white paper's companion guide, “7 Paths to Growth in the New Retirement Era.”
To Guide Your Clients
Get a lead-generating, CUSTOMIZABLE guide that educates consumers on retirement decisions and positions you for sales, not just once but for a client’s entire lifetime.
Putting It All Together
The white paper, agent guide and consumer-facing guide work together to help you attract today’s new consumer, to adjust your business to changes, and to better navigate your clients through all the upcoming challenges for their success and yours. And they’re just the tip of the iceberg available to you through Senior Market Sales® (SMS).
Learn the issues
For Agents/Advisors
Decide your path
For Agents/Advisors
Attract new clients
For Clients/Prospects
An Entire Marketing System to Attract Leads and Grow Your Business
Whether you focus on retirement planning at a high level or dive into individual retirement topics, you can grow your business using SMS’ Client Stream® marketing system. Its compliant, ready-to-customize marketing materials and PowerPoint presentations provide a turnkey process that lets you hit the ground running. Attract leads through education-based content for online and virtual one-on-one meetings and group workshops and convert them to lifelong clients. The online Client Stream Marketing Library is where you’ll find the consumer-facing “Your Core Retirement Decisions” guide and entire marketing systems on Medicare, annuities, life or long-term care insurance, Social Security planning, tax efficiency or investments. Use them to expand your service and product offerings, or refer to other professionals. The opportunities are endless.
Only SMS gives you the insight that gives you the edge. And only SMS provides the turnkey Client Stream marketing system that puts that insight into action to grow your business.
If you’re not getting this insight, guidance and marketing support from your IMO, call an SMS marketing consultant at 1.800.786.5566.
A White Paper From Industry Innovators, for Industry Innovators
Are you wanting to grow your business, do more for your clients and be part of the solutions that advance retirement planning?
SMS created this white paper for dedicated, growth-minded agents like you. Known for leading agents and advisors through the industry’s most disruptive changes for more than four decades, SMS applied its expertise to dozens of research studies, surveys, government data, and media reports to help you navigate through the latest disruption.
SMS is a trusted source of industry insight, foresight and solutions, having helped thousands of independent insurance and financial planning professionals succeed by providing first-to-market technologies, marketing systems, top-rated products, savvy business development and unparalleled support. To learn more call 1.800.786.5566 to speak with an SMS marketing consultant.
The most successful insurance agents and financial planning professionals of the future are those who reimagine retirement planning and who partner strategically with the industry innovators leading the way.
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