June 6 – 9, 2022
Omaha, Nebraska

10 Years of Sales Forum

Celebrate 10 Years of Sales Forum in 2022

It’s hard to believe how far we’ve come in just one decade. The first Senior Market Sales® (SMS) Sales Forum was held in 2012 and had only 17 attendees. The focus was on life insurance advanced sales strategy and Mutual of Omaha was the sole sponsor. It was a small, but valuable event.

Now, fast forward 10 years and take a look at how the event has grown and changed. The 2022 SMS Sales Forum is designed to uncover multiple ways for producers to increase health and wealth production in today’s uncertain times. The solid growth and reputation of this event means SMS can recruit numerous top-tier sponsors and big-name presenters. This year, the keynote speaker will be Nick Buettner, a key researcher and speaker on longevity and healthy living. He’s led 17 world expeditions and is the Director of Community and Corporate Programs at Blue Zone Projects.

This year’s Sales Forum will be held at the Omaha Marriott Downtown at the Capitol District. Attendance and lodging are provided at no charge for SMS agents who meet production requirements. This event will be held from June 6, through June 9, 2022. Save these dates on your calendar and call a marketing consultant at 1.800.786.5566 to learn how you can qualify to be a part of this landmark 10th anniversary Sales Forum.

Bringing Health and Wealth Together

Senior Market Sales (SMS) is nationally recognized for its integrity, experience and the most comprehensive suite of solutions, products, technology, and service, and we’re intensely dedicated to your success.



Senior solutions, marketing, technology and back-office support to help our producers succeed in the retirement health market.



Financial solutions, sales concepts, planning tools, and best practices aimed at helping agents uncover planning opportunities.


Practice Management

Go beyond product to focus on prospecting, technology, cyber security, and strategies to help agents build a better practice.

Keynote Speaker

Nick Buettner

Nick Buettner

Community and Corporate Program Director at Blue Zones, LLC.

Tom Hegna

Tom Hegna, CLU, ChFC, CASL

 Former First Vice President at New York Life, retired Lieutenant Colonel, and Economist

Downtown Capitol District

The Omaha Marriott is the home of the 2022 Sales Forum. Nestled in the heart of the Capitol District, this luxurious downtown Omaha hotel is an urban destination with beautiful suites, upscale amenities and more.

The Omaha Marriott