About SMS

Senior Market Sales® (SMS) is a full-service insurance marketing organization (IMO) dedicated to helping independent insurance agents leverage time, make more money and put their business in a position of distinction.

Founded in 1982, SMS has grown into one of the industry’s foremost IMOs with more than 600 employees and 71,000+ independent agents under contract. With products and agents in all 50 states, SMS offers the industry’s most complete IMO experience. We support every facet of an agent’s business, from our comprehensive senior product portfolio to our technology, services and marketing programs. In 2020, SMS joined the Alliant Insurance Services, Inc., family of companies. The partnership with Alliant, one of the nation’s largest insurance and employee benefits consulting firms, positions SMS to continue its rapid growth and expand the reach of SMS’ premier health and wealth platform through Alliant’s extensive distribution channels.

If you’re looking for more than a contract, if you’re looking for a long-term home for your business and a partner to help you take it to the next level, then look no further than Senior Market Sales.

By the Numbers

75 carriers

600+ employees dedicated to the senior market

71,000+ independent agents choose SMS

443,000 policies issued in 2022

$561,000,000 in issued premium in 2022