Dominate Your Market

Accelerate your growth with proven marketing programs that will drive leads and build your brand.

Marketing

Tired of Marketing That Doesn’t Work?

When it comes to marketing, sometimes it’s hard to know what works. Take the guesswork out of marketing by working with Senior Market Sales® (SMS). Whether building your brand, finding qualified leads or engaging current clients, you no longer need to waste time and money on trial and error.

Client Stream®: Your Total Marketing Solution

Build Your Brand

Capture your unique identity and make yourself more memorable and credible to clients and prospects. 

Acquire New Clients

Fuel your growth with more leads, appointments and clients using our proven marketing systems.

Engage Current Clients

Increase client retention and turn your current clients into advocates with award-winning content. 

The Best of the Best

The Best of the Best

Top producers who are all-in with SMS have the opportunity to work with our team to take their marketing to the next level. If you’re looking to generate more leads, book more appointments or increase your client retention, talk to one of our marketing consultants today.

Marketing Solutions for Your Business

Lead Programs

Source leads from our revolutionary Client Stream Lead Exchange platform, or access turnkey programs to generate your own.

Workshops and Webinars

Educate consumers and prospect at the same time with turnkey workshop materials covering numerous topics.

Social Media

Drive leads with social media ads and access preapproved content for everyday posting and engagement.

Logos and Branding

Create an identity that differentiates your business with professional branding and creative services.

Websites

Bolster your online presence with a professional website that features award-winning, done-for-you content.

Sales and Marketing Collateral

Avoid time-consuming content creation with a marketing library including point-of-sale materials, preapproach letters and more.

Email Marketing

Stay relevant with current clients and nurture leads with an email marketing platform and approved content.

Video

Tell your story and show your unique personality with branding videos produced by a professional video team.

Content

Relevant, timely content done for you and ready to distribute to your clients via social media, email, your website, etc.

Market Research

Gain access to real-time data and heat maps that show customer demographics and carrier comparisons in your area.

Our Proprietary Marketing Programs

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SMS Creative Services

Our in-house Creative Services team helps agents with their branding, social media marketing strategy and other marketing collateral needs. We take a consultative approach to developing custom creative that is tailored to meet your needs.

The biggest thing I've noticed with SMS, compared to other FMOs I've worked with, is they get the job done. And with Senior Market Sales they typically go over and beyond. I have a fantastic logo because of the Creative Team. All of that has saved me a tremendous amount of time, so I can focus on my clients and building my team.

SMS Agent
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A Revolutionary Lead Platform

Ready to take the guesswork out of leads? Client Stream Lead Exchange is a first-of-its-kind platform that matches prescreened lead vendors with agents. You choose your price point, the type of leads you want and when you want to receive them. It’s all done on one online platform and available exclusively to SMS agents. 

Explore Upcoming Events

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Ancillary Series: Ameritas

Webinar | February 3, 2026 11:00 AM Central Time Zone

Don’t walk away from potential sales and simultaneously leave gaps in your clients’ health coverage. Instead, be ready with viable dental insurance solutions. Ameritas is a good carrier to include in...

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Ancillary Series: Wellabe

Webinar | February 10, 2026 11:00 AM Central Time Zone

Do you offer a complete ancillary portfolio to ensure clients have no health coverage gaps? If not, you’re leaving money on the table. Consider Wellabe®. Their collection of products designed to meet...

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Ancillary Series: Cigna

Webinar | February 17, 2026 11:00 AM Central Time Zone

Do you want to be the agent clients call for all their health coverage needs? Of course you do. That’s why you should attend this Senior Market Sales® (SMS) webinar, part of SMS’ ancillary webinar...

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Technology Tour: Uncover How These Tools Can Propel Your Business

Technology Tour: Uncover How These Tools Can Propel Your Business

Webinar | February 5, 2026 10:00 AM Central Time Zone

Don’t wait for AEP to solidify your Medicare enrollment and quoting strategy. Put the right tools from Senior Market Sales® (SMS) in place now. What if you could present clients with side-by-side...

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Technology Tour: Uncover How These Tools Can Propel Your Business

Technology Tour: Uncover How These Tools Can Propel Your Business

Webinar | March 11, 2026 10:00 AM Central Time Zone

You can’t afford to waste time with tasks that don’t add to your bottom line. Fortunately, Senior Market Sales® offers complimentary enrollment and quoting technology that allows clients to do some...

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Ancillary Series: NCD

Webinar | February 24, 2026 11:00 AM Central Time Zone

Medicare doesn’t cover most dental procedures, resulting in a coverage gap for many. Be the agent who’s ready to fill that gap by offering suitable dental insurance solutions from NCD. Learn how to...

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Ancillary Series: Golden Rule Insurance Company, a UnitedHealthcare Company

Webinar | March 17, 2026 11:00 AM Central Time Zone

Join us to learn more about Golden Rule Insurance Company, a UnitedHealthcare Company, and how their ancillary offerings can help build your business.

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Ancillary Series: Assurity

Webinar | March 10, 2026 11:00 AM Central Time Zone

Help give clients peace when it comes to their health insurance coverage by offering them ancillary solutions from Assurity. Clients that you help in this way, are clients for life. Discover how...

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Ancillary Series: Liberty Bankers Life

Webinar | March 3, 2026 11:00 AM Central Time Zone

Join us to learn more about Liberty Bankers Life and how their ancillary offerings can help build your business.

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What Differentiates the WealthChoice FIA From Guaranty Income Life

Webinar | February 4, 2026 10:00 AM Central Time Zone

The WealthChoice FIA from Guaranty Income Life is an industry leader in fixed rates and income payouts.

Join Senior Market Sales® and Nate Self, Director of Sales Development at Guaranty Income Life,...

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Annexus Athene BCA 2.0

Webinar | February 11, 2026 10:00 AM Central Time Zone

Join this webinar, hosted by Annexus, to learn more about Athene BCA 2.0

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Annexus Athene BCA 2.0

Webinar | March 25, 2026 11:00 AM Central Time Zone

Join this webinar, hosted by Annexus, to learn more about Athene BCA 2.0

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North American Secure Horizon FIA Suite

Webinar | March 11, 2026 02:00 PM Central Time Zone

Join this webinar, hosted by Annexus, to learn more about the North American Secure Horizon Fixed Index Annuity Suite.

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Let’s Build a Plan for Growth

Talk with a marketing consultant today about a plan that can accelerate your growth and help you achieve your goals. 

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