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Our Team

The Senior Market Sales® (SMS) team is fiercely dedicated to helping you succeed. 

Cole Westfall

Associate Marketing Consultant

Contact Cole Westfall

As an associate marketing consultant, Cole Westfall helps connect agents to annuity products and services that best fits their and their clients’ needs. He strives to give agents endless possibilities to grow their business by developing their relationship with Senior Market Sales® (SMS).

Prior to SMS, Cole has worked in various roles within the financial industry. He has worked for banks in numerous roles from operations to lending. Most recently, he worked for a financial advisor and worked with clients on retirement solutions. During that experience, Cole obtained his security license. SMS is the first company he has worked for that is directly tied to the insurance industry.

Cole is originally from Sidney, Nebraska. Outside of work, he enjoys golf, skiing, taking his dog for walks, and spending time with his family. He has also been enjoying travelling. In the summer of 2023, he travelled internationally for the first time to Apia, Samoa.