Today’s individual health insurance market has evolved into a more stable, profitable and promising market since the Affordable Care Act (ACA) started providing subsidized health insurance in 2014. This friendlier selling environment comes just as demand surges for under-65 plans due in part to the extension of federal subsidies through 2025.
The opportunity to help under-65 prospects, existing clients and their family members get suitable individual health insurance is huge! Coming off a record-high enrollment season, the ACA Marketplace is poised for even more explosive growth. The historic Medicaid redetermination underway will potentially drive more than 15 million people into the under-65 individual health insurance market.
Potential clients include those:
- Whose income could qualify their dependents for ACA Marketplace subsidies, making the ACA plan more affordable than their employer-sponsored group coverage1
- Who are retiring early and need a plan before Medicare starts at age 65
- Whose spouse is under 65 and needs health coverage
- With a dependent who is aging out of a parent’s company-sponsored group plan and needs an affordable plan
- Who are not eligible for their employer’s benefits
- Who are leaving their job and want to explore options other than those available through the Consolidated Omnibus Budget Reconciliation Act (COBRA)
Also of note:
You probably already know how hard it is to find policies that cover for pregnancy and those with preexisting conditions. However, both are covered under ACA plan options.
Whether you decide to refer clients for help or sell plans yourself, this is a year-round opportunity that can supplement your other lines of business.
2 Ways to Help Clients and Grow Your Business
No. 1 – SellLearn more about O’Neill Marketing, a general agency that’s an ACA Marketplace leader and Senior Market Sales® (SMS) partner, to access:
- All major ACA carriers
- Proprietary agent portal and quoting and enrollment tools
- Agent empowerment and marketing resources
- Back-office support
- Solid commissions
No. 2 – Refer
Refer your clients to Medicare MarketPlace® to speak with a licensed insurance agent. Because they specialize in ACA plans, they can:
- Assess your client’s needs
- See if the client or their dependents qualify for ACA Marketplace subsidies
- Find suitable, affordable plan options
- Compare plans
- Enroll them in a plan
Refer clients by suggesting they call 1.866.218.2064 to speak with a licensed insurance agent.
Additional helpful information:
- The ACA Marketplace has an open enrollment period when people can sign up for health insurance or make changes to their coverage, but many life events can trigger a special enrollment period (SEP), making year-round enrollment likely.
- The dates for the federal ACA Marketplace open enrollment can change slightly each year — for 2024 plans, it is Nov. 1, 2023, through Jan. 15, 2024.2 A few states with their own marketplaces have different date ranges.
Here are some common life events that can qualify for an SEP.3
Loss of health coverage:
Changes in household:
Changes in residence:
Other qualifying events:
A Little More About SMS
SMS represents top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, and travel insurance carriers in all 50 states. More than 71,000 independent insurance agents rely on SMS for proprietary technology, competitive insurance products, and expert training and service to help them leverage their time, make more money, and put their business in a position of distinction. Founded in 1982, SMS is headquartered in Omaha, Nebraska. In 2020, SMS joined the Alliant Insurance Services family of companies. Call 1.800.786.5566 for more information.
1The federal government recently changed who is eligible for Marketplace subsidies and how subsidies are calculated. Dependents who previously were ineligible due to a worker’s income may now qualify.2In most states.
3SEPs run for 60-day periods beginning with the date of the qualifying event. This list does not exhaustive. Encourage clients to call AIHS to find out if they are eligible for an SEP.
For Licensed Insurance Agent/Advisor Use Only. Not for General Public.