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Exclusive, free access to our all-in-one sales management tool, Lead Advantage, as well as online forms, quotes and more.

Christy Johnson

Christy brings over two decades of experience to the table, which makes her a perfect addition to the Senior Market Sales Team.

LTC Tax Guide Book

A tax guide book from OneAmerica.

Making Sense of Roth IRA Conversions

Making Sense of Roth IRA Conversations. Here are some benefits of a Roth that may appeal to your retirement-age clients. Long-term tax benefits, tax diversification, no lifetime distributions, social security taxation, and tax-free legacy are some of the reasons to consider a Roth.


Senior Market Sales® (SMS) is a full-service insurance marketing organization (IMO) dedicated to helping independent insurance agents leverage time, make more money and put their business in a position of distinction.

SMS Services You Might Not Know About [Medicare BackOffice®]

Whether Medicare is your bread and butter or you sell none of it, Senior Market Sales® (SMS) has a Medicare solution so you never have to turn clients away. Medicare BackOffice is an SMS-owned service that can help you save valuable time by servicing the client on your behalf and that will pay you a fee without disturbing other coverages.

Increase Medicare Leads Using an Automated Communication System

Want more Medicare leads? LeadJig from Acquire Direct can help. This presentation will cover LeadJig’s platform and its turnkey method of producing quality Medicare leads for agents. Specific focus will be made on how LeadJig’s automated communication and lead flow system enriches prospect data with additional information so that agents can maximize return on investment.

Use Email Marketing to Retain Your Business Slide Deck

Use Email Marketing to Retain Your Business Slide Deck

The Recipe for Success Slide Deck

The Recipe for Success Slide Deck

Abbie Turner

Growing up with both parents working in the insurance industry — her Father, Dan, is Director of Marketing for Travel Insurance and International Benefits here at Senior Market Sales — Abbie felt right at home when she started her insurance career at SMS in 2011.

Lynda Grubbs

Lynda has an important role at Senior Market Sales®. As the Senior Office Services Specialist, she supervises the day-to-day operations of the unit including product fulfillment, shipping, receiving and personnel.

Jennifer McMahon

As Senior Vice President, Operations, Jennifer McMahon oversees the day-to-day operations at the Senior Market Sales® headquarters in Omaha, NE.

Bob Harding

As First Vice President, Chief Technology Officer for Senior Market Sales®, Bob is responsible for the overall strategy, planning, organization and execution of all technology development for SMS.