Log In
The financial services industry continues to evolve. To keep up, successful insurance agents need tools that can:
- Generate leads for agents
- Engage clients
- Help agents guide their clients toward confident retirement decisions
But is there a tool that does all that? Fortunately, there is.
Introducing Nextek’s Color of Money Risk Analysis Tool
Senior Market Sales® (SMS) offers the Color of Money Risk Analysis feature within the Nextek platform. This powerful, web-based tool helps insurance and retirement planning professionals open the door to more meaningful conversations about risk, retirement readiness and asset protection — all while generating warm, qualified leads.
What is the Color of Money Risk Analysis?
The Color of Money Risk Analysis is a simple online tool that helps individuals discover their appetite for risk. By combining 11 fact and feeling-based questions, the tool delivers a personalized “Color of Money” score, and segments the clients’ assets into three easy-to-understand color categories:
- Red — investments with growth potential but more risk (stocks, variable products, etc.)
- Yellow — safer but still market-based assets (managed portfolios, mutual funds, etc.)
- Green — safe, guaranteed products (government bonds, CDs, fixed indexed annuities, etc.)
Why is a Color of Money Risk Analysis Score Important?
When clients receive their color-coded score, it allows them to visualize where their current assets lie and whether those assets align with their risk tolerance — especially as they move closer to retirement. As the agent that helped them obtain their score, they will look to you for advice and possible solutions to any retirement planning shortfalls.
What do Agents Get Out of This Risk Analysis?
The benefits of the Color of Money Risk Analysis go well beyond a simple risk assessment. It also serves as a versatile lead generation and engagement tool, allowing you to prospect and deepen existing client relationships.
The Color of Money Risk Analysis can easily be integrated across your marketing-effort spectrum. With this feature, you gain:
- A branded web page that works for you — when you activate your Nextek account, SMS provides you with a personalized URL, complete with your name, contact info and logo. The goal of all this is to help position you as a professional and credible advisor, while also providing a digital asset that promotes your practice 24/7.
- Easy promotion across channels — because the tool lives on a personalized web page, it’s easy to promote across all marketing channels. This includes:
- Adding a link to your website to capture new visitors
- Sharing it in email campaigns through Nextek’s Campaign Builder
- Promoting it on social media
- Including it in your email signature
- Creating a QR code for printed materials or seminar handouts
- Instant engagement notifications — when someone completes the analysis, you’re notified instantly via email and through the Nextek CRM. This immediate feedback gives you a great reason to reach out and start a conversation — one that is informed, timely and relevant to that individual’s unique risk score.
- Conversation starters for safe money solutions — one of the greatest strengths of the Color of Money Risk Analysis tool is how naturally it leads into a discussion about de-risking portfolios as clients approach retirement. For many consumers, seeing that their assets are heavily in “red” or “yellow” can be eye-opening — and the perfect opportunity for you to discuss safe, secure alternatives like fixed indexed annuities or life insurance with living benefits.
How Can You Use the Color of Money Risk Analysis Website to Generate Leads?
The Color of Money Risk Analysis is more than a tool — it’s an entire strategy. Here are some of the ways SMS-contracted agents are using their Color of Money Risk Analysis web pages to attract and engage clients:
- Email campaigns — promote the tool to current clients with an email from Nextek’s Campaign Builder
- Website integration — link to the web page on an applicable page of your website to convert visitors into leads
- Social media — share your link on Facebook, LinkedIn, Instagram and any other social media platforms that you use
- Email signature — add a call to action to your email footer that links directly to your web page
- Seminars and events — supply a QR code that links to your web page for use at educational workshops so that attendees can complete the survey from their phones or other devices
- New client process — incorporate the risk analysis as a recommended first step in your onboarding process in order to help guide the financial conversation going forward
Do You Get Any Support in Becoming Proficient With Nextek?
When you decide to use Nextek, you get complete support from your dedicated team at SMS, a premier field marketing organization with more than four decades of success in the health and wealth markets. SMS has marketing consultants and tech specialists ready to help. Whether you’re just getting started or looking to take your insurance practice to the next level, SMS has you covered.
What’s Your Next Step?
Fill out the form, or reach out to an SMS marketing consultant today at 1.800.786.5566 to request a demonstration of the Nextek platform. Reach out today! We are happy to help you use Nextek to maximize your success and profitability.
Interested in learning more about Nextek? Check out the following:
Share this blog post:
