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As an insurance agent offering Medicare solutions, how have your Medicare enrollment numbers looked lately? Have you been able to overcome all obstacles in your path to success — obstacles revolving around rate changes, market exits, commission decreases, regulatory shifts, compliance issues and the like?
It’s difficult to maximize your success in today’s Medicare solutions market. However, there are tools that can help. This article examines nine major pain points many insurance agents experience when enrolling clients in Medicare solutions. Plus, it highlights some available tech tools which are proven to help reduce the injury sustained through these pain points. Are you ready to discover ways to increase your efficiency next AEP and beyond? Read on.
9 Pain Points Experienced by Today’s Medicare Solutions Agent:
The above-mentioned pain points represent considerable frustration for today’s Medicare solutions agents. However, there are tech tools available that are designed specifically to reduce or even eliminate these concerns. Senior Market Sales® (SMS) is at the forefront of what’s possible. They offer a suite of tools to help. Two of these tools are Lead Advantage Pro® and Medicare Insurance Direct® (MID).
How Lead Advantage Pro and MID Work to Help Agents Overcome the 9 Pain Points
Overcoming pain point No. 1 - clients providing outdated or inaccurate prescription, pharmacy and provider information, resulting in inaccurate quotes.
Bulk send Client Self Service email functionality — easily mass email your clients with a link for updating their pharmacy, prescription and provider information, so that it is updated prior to your scheduled AEP meeting. Having this done saves time and helps ensure accuracy. You even receive alerts when the client completes their updates.
Overcoming pain point No. 2 - enrollment process hampered by clients not promptly signing the SOA form.
Enhanced electronic SOA feature — you can now send electronic SOA forms to clients in bulk without entering dates or plans. This makes the process quicker and easier.
Overcoming pain point No. 3 - not knowing which clients might experience disruption to their MA or PDP coverage, such as changes to prescription drug formularies, pharmacy networks, plan premiums, deductibles and out-of-pocket limits.
Disruption Report — generates, in comma-separated values (CSV) format, a list of all clients and leads who may experience a disruption to their MA or PDP coverage during this year's AEP season. Potential disruptive factors can come from changes to prescription drug formularies, pharmacy networks, plan premiums, deductibles and out-of-pocket limits.
Overcoming pain point No. 4 - Working out a time to meet face to face so that clients can complete the enrollment process.
Five different enrollment methods — paper, Agent Initiated Consumer Online Enrollment AICOE®, voice signature, face to face and electronic carrier application. The voice signature option, as of the writing of this blog, remains the most popular of the five.
Overcoming pain point No. 5 - the inability to present plans side by side so that clients can accurately compare between them.
Plan comparison tool — choose up to three Medicare Advantage plus Part D, PDP or MA plans to show on a single side-by-side comparison.
Overcoming pain point No. 6 - it’s difficult locating carrier enrollment links when needed, thus reducing time efficiency.
SMS offers quick links that are prepopulated with the most common websites used for enrollment. You can even add your own quick links as favorites. Plus, you get a library of compliant, easy-to-complete carrier forms at your fingertips for faster, more efficient enrollments.
Overcoming pain point No. 7 - marketing is difficult because agents don’t have access to a compliant library of client-approved marketing pieces.
With SMS, you gain an entire library of compliant, fillable, marketing piece templates. These pieces have been tested and shown to be reliable for gaining prospect interest.
Overcoming pain point No. 8 - inability to search MA plans based on benefits the clients want or need.
The network lookup tool with multiple addresses and extra benefits filter option for MA quoting, allows you to search by what's most important to the client. For example, you can search which plans provide benefits for meals, transportation and fitness within a specific geographic area.
Overcoming pain point No. 9 - working with separate systems that aren’t compatible with each other.
The AgencyBloc integration further speeds up the quoting and enrollment process. It enhances Lead Advantage Pro with lead management, communication tracking, task assignment, electronic compliance management and more. Plus, Lead Advantage Pro’s integration with MID provides agents the ability to push and pull information back and forth, including the text to enroll option to consumers.
What Agents Are Saying About MID and Lead Advantage Pro
“Without Lead Advantage Pro and MID, [we’d] probably lose our minds.”
“This was by far the most fun I’ve ever had using Lead Advantage Pro! I blasted out 2,100 SOAs and 2,100 links to update information in about 15 minutes. I’ve already have more than 300 clients respond with completed SOA’s and similar number with drug updates.”
How You Can Overcome These Pain Points and More
Both Lead Advantage Pro and Medicare Insurance Direct are available through SMS. Contracted agents are given 100% access to both tools at no cost.
In Summary
Numerous obstacles hinder agent success when enrolling Medicare clients. Regulatory issues, commission reductions, rate changes and other similar disruptions can be significant roadblocks to efficiency and productivity. But two tech tools exist that are designed specially to combat enrollment inefficiencies — Lead Advantage Pro and MID. With these tools, you can maximize productivity during AEP and beyond, despite any disruption.
If you’d like to begin using these tools on a complimentary basis, fill out the form, or reach out to an SMS marketing consultant at 1.888.747.3810 for a full demonstration.
More about SMS
SMS is a field marketing organization with more than 40 years of experience working in the Medicare solutions market. They specialize in helping agents save time, make more money and differentiate themselves in the health and wealth space. They accomplish this by doing things that others refuse to do, including offering their agents access to an entire suite of technology tools. Are you looking for a partnership that will take your business to new heights? Give SMS a try – 1.888.747.3810.
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