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Partnership Will Help Agency Serve More Clients, Further SMS’ Mission
OMAHA — Marking a notable, new direction in its growth strategy, Senior Market Sales® (SMS), one of the industry’s premier insurance marketing organizations, has acquired Senior Savings Network, a rapidly growing national insurance agency and field marketing organization specializing in Medicare insurance.
“Senior Savings Network is one of the most admired agencies in the industry for its revolutionary client acquisition strategies, demonstrating the power of marketing on social media and delivering insurance solutions to clients nationwide by phone, long before the pandemic forced agents to consider them,” said SMS Chief Executive Officer Jim Summers. “SMS is excited to welcome the Senior Savings Network team to the SMS family.”
Senior Savings Network includes a Medicare insurance agency based in South Carolina with dedicated employees and many external, independent agents serving thousands of clients nationwide with their Medicare needs. Founded in 2008, its direct-to-consumer educational videos on YouTube and word-of-mouth referrals have fueled explosive growth.
This partnership will increase Senior Savings Network’s capabilities by giving it direct access to the SMS platform, which includes propriety technology, proven marketing systems and a comprehensive product portfolio of health and asset preservation solutions from top insurance carriers. Combined with the increased back-end, logistical support, the acquisition also provides resources through SMS and its parent company, Alliant Insurance Services, ultimately leading to improved customer service and the ability to serve more seniors.
Senior Savings Network had partnered with SMS for more than five years and sought an acquisition partner of the highest character that would help grow its legacy of taking care of people and doing the right thing.
Summers said the new partnership positions both companies to benefit from their collective expertise and resources, with Senior Savings Network continuing to operate from its North Charleston, South Carolina, offices.
SMS calls Omaha, Nebraska its headquarters, and its distribution network includes independent insurance agents, career agents, call centers and a wholly owned Registered Investment Adviser (RIA) firm.
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