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There’s no substitute for getting face-to-face with prospects actively seeking education about their health coverage options. Local workshops continue to be one of the most effective and consistent ways to build trust, generate qualified appointments, and grow a sustainable book of business.
Senior Market Sales® (SMS) is offering an exclusive opportunity for contracted agents to host local health seminars at a set, subsidized cost of $1,000 per event through our partnership with LaunchpadT65.
The Best Medicare Workshop Lead-Generation Program
Today’s seniors are overwhelmed by choices, and they’re hungry for clarity. Educational Medicare workshops, or health seminars, create the perfect environment to position yourself as a trusted local resource — without high-pressure sales tactics.
But some agents avoid them because they can be time-consuming, costly and risky. Agents must comply with the Centers for Medicare and Medicaid Services’ marketing guidelines and spend $4,000 or more per event that may not result in new business, if the marketing and follow-up fall short.
When done correctly, however, workshops deliver a strong return on investment by attracting motivated prospects who are ready to engage in meaningful conversations.
With the SMS and Launchpad lead-generation program, SMS removes much of the traditional risk and guesswork, giving agents a repeatable system backed by proven results. By providing both the step-by-step framework on how to host a Medicare workshop and the preapproved Medicare marketing and presentation materials, you can confidently educate prospects on Medicare, whether you’re a Medicare insurance agent or an annuity-focused financial advisor.
By subsidizing the cost and developing a clear and efficient process, SMS and Launchpad have created the most streamlined, effective lead-generation program in the industry — only available through SMS.
What’s Included in the Program
Agents accepted into the program receive access to a turnkey Medicare workshop solution designed to drive attendance and appointments, including:
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12 local Medicare workshops at a fixed cost of $1,000 per event (food costs are additional)
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A training portal covering seminar best practices and how to convert attendees into appointments
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Phone calls, text outreach, and event confirmations handled for you
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Supplemental, compliant print materials to support your presentation and follow-up
By locking in a consistent cost per event, agents can confidently plan their marketing budget while focusing on what matters most — educating and connecting with attendees.
What Agents Provide
To ensure program success, participating agents must commit to the following:
- A willingness to host 12 seminars
- Selecting the venue and presentation slides
- Providing food or refreshments for attendees
- Focusing on education, engagement, and relationship-building
- Sharing feedback to help refine and improve future events
Compliant, ready-to-customize presentations are available through the SMS Client Stream® Marketing Library
A Limited Opportunity
This program is available to a select number of SMS-contracted agents. If you’re looking for a proven, structured workshop marketing program with reduced risk and strong ROI potential, this opportunity may be the right fit.
To learn more or be nominated for participation, contact SMS today at 1.877.645.4939 or fill out the form below.
Want More Workshop Programs?
SMS continues to evaluate and add marketing tools and programs to our marketing platform. To stay in the loop on the latest additions, subscribe to the SMS blog.
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