News and Updates

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Grow your LTC Business with SMS

We have developed this Long-Term Care Planning Kit as a road map for your LTC business. Download your free copy, here.

Sherilyn Lessley

With more than 27 years of experience in the life insurance industry, Sherilyn has a shining personality and eagerness to assist producers.

Allen Frisbie

With over two decades of industry experience, Allen has the skills to develop financial planning strategies that will help advisors grow their business. Allen knows that helping his advisors means their clients are going to have the best financial future possible.

Natalie Blanke

Natalie began her legal career 13 years ago. She worked for a securities broker-dealer for several years before joining the Senior Market Sales® (SMS) team. As the leader of SMS’ legal department, she provides advice to the company and its management on the wide range of legal matters that arise across corporate groups, agent engagements and third-party relationships.


Founded in 1853, Aetna provides individuals, employers, health care professionals, producers and others with innovative benefits, products and services.

Darin Hartman

Darin brings years of service experience from retail pharmacy and management to his role as an Internal Marketing Consultant at Senior Market Sales®

New CMS Regulations - Rules, Guidelines and Frequently Asked Questions

Earlier this year, the Centers for Medicare and Medicaid Services (CMS) implemented
a new regulation that will affect your Medicare Advantage (MA), Medicare Advantage
plus Part D (MA-PD) and Part D (PDP) business beginning October 1, 2022. To assist in
managing your compliance obligations, Senior Market Sales® (SMS) has put together this
brief informational summary of the important aspects of these new rules, coupled with
a list of changes you will need to implement in your interactions with beneficiaries.
Agents should note that the information provided by SMS in this overview should not be taken as
legal advice.

This article is intended as an informational summary to assist with common questions
related to the new CMS requirements for the 2023 Plan Year. It is not exhaustive and may be
affected by additional guidance from CMS and/or carriers. Agents are responsible for understanding
all legal, regulatory and compliance obligations that are applicable to them.

Virtual Agent

Support for Working Virtually or By Phone During the Coronavirus Pandemic

Stephen Valasek

Before he was even finished with college, Stephen was eager to dedicate his career to the insurance industry.

SilverScript Code of Conduct

CVS Health Code of Conduct

Anthem AEP Product Training 2021

Anthem AEP Product Training Calendar for 2021

Nancy Buller

With 15 years of experience, Nancy comes to Senior Market Sales® with a vast amount of life insurance knowledge that translates into helping others.