The future of long-term care insurance (LTCi) is planning, not selling product. You’re selling a plan to protect your client's assets and their family, not just a policy. When you sell only the product, you essentially have to rely on quoting statistics and basically scaring your prospects into buying.
Some of you may have tried selling only the LTCi product and found it less than successful. That’s because you didn’t take the time to understand the role LTCi plays in your client’s family and finances. By helping your clients understand how LTC fits in with their overall financial picture, you are better able to handle objections and properly implement the product to maximize its benefits for your client.
The following three-step sales process will help you position LTCi as part of an overall plan to protect both the client's assets and family.
Car — Car Insurance
Home — Homeowners insurance
Family & Kids — Life & Health Insurance
Estate — More life insurance
Salary — Disability Insurance
Retirement Portfolio — ?????
By following and believing in this 3-step sales process, you will close more sales and get a larger piece of the massive, and largely untapped, LTCi market. With 81 million people over age 50, 80% of them are eligible for LTCi, and an average annual premium of $1,768 there is the potential for $64 billion in LTCi sales. Following this 3-step process will help you get your share.
Get more information about the process by calling 1-888-456-8884 Opt. 4 or sending an email to LTC@seniormarketsales.com.