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Senior Market Sales Acquires 4 Insurance Brokerages


Omaha, Nebraska – Senior Market Sales® (SMS) has acquired four insurance brokerages within a month as part of its new strategy to partner with companies for long-term growth.

The acquisitions come a year after SMS’ 2020 acquisition by Alliant Insurance Services, the starting point for SMS’ broader strategy. SMS had sought to partner with a larger company with the resources that would allow SMS to acquire highly successful, rapidly growing brokerages and help those companies and SMS scale. Because Alliant is one of the nation’s largest insurance and employee benefits consulting firms, and SMS is a leader in the senior life and health space, this partnership is opening doors to new relationships and new opportunities for both organizations.

“In today’s aggressive acquisition environment, SMS offers a clear advantage to successful companies who feel they need a different level of partnership to reach their next level of growth,” said SMS President Jim Summers. “We’re not acquiring companies only to turn around and sell them in five to seven years for quick profit. We provide resources and a path forward for companies that share our values – first and foremost, always doing what is best for the client.”

We are proud to welcome these new partners to the SMS family of companies.  

  • Thomas Insurance Group, an independent insurance brokerage firm owned by Charley Tinsley III and based in Cape Girardeau, Missouri, serving southeast Missouri and doing business in 44 states with an expansive portfolio, including employer health insurance, disability insurance, Medicare Supplement, Medicare Advantage, life insurance, long-term care insurance, annuities and individual retirement accounts (IRAs)
  • Breitenfeldt Group, a health insurance brokerage owned by Dennis Breitenfeldt with employees in eight offices, serving residents of Minnesota and Wisconsin as well as some “snowbird” states with Medicare insurance, individual and family health insurance and dental and vision insurance
  • Senior Savings Network, a Medicare insurance agency owned by Christopher Westfall with offices in North Charleston, South Carolina, and many external, independent agents, serving thousands of clients nationwide with their Medicare needs
  • Medicare Instructors, an independent insurance brokerage owned by Todd Stevenson, focusing on Medicare insurance and financial solutions for people entering retirement, based in Idaho Falls, Idaho, serving clients across the country telephonically with the full spectrum of senior products, including Medicare Supplement, life, dental, vision and long-term care insurance and annuities

All four companies have been years-long partners of SMS, having utilized the SMS platform, which includes proprietary technology, proven marketing systems, industry-leading back-office support and a comprehensive product portfolio that includes health and wealth solutions from top carriers. They will continue to operate with the same locations, leadership and employees. 

“SMS has always been focused on helping agents grow their businesses and helping consumers get the coverage they need,” Summers said. “We’re excited to expand the SMS and Alliant family to include these four highly successful companies and to others who share our culture and vision.”

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