Milt Kleinberg
CEO – Owner

Long before he was owner and CEO of Senior Market Sales, Inc, one of the nation’s premier insurance marketing organizations, Milton Kleinberg started his insurance career in the 1960s as a field agent in Milwaukee, Wis.

After starting R-K Insurance Associates of the Midwest in Milwaukee and later MMK & Associates in Mequon, Wis., Mr. Kleinberg’s reputation as an expert in the Medicare market led to what he thought at the time would be a temporary business opportunity in Omaha, Neb. An insurance broker there had landed a contract distributing Medicare Supplement insurance for Colonial Penn, and they needed Kleinberg’s help getting the program launched. The temporary move became permanent in 1982 when Mr. Kleinberg bought into the company that would become Senior Market Sales.

Successful People Do Those Things That Failures Refuse To Do

- Milt Kleinberg

Milt Kleinberg

Mr. Kleinberg has overseen the transformation of SMS from a small Med Supp Agency to the national insurance marketing organization it is today. Under Mr. Kleinberg's leadership, SMS has thrived in the ever-evolving senior market by staying on the cutting edge of new technology, changing products and innovative marketing techniques. His company now serves over 26,000 independent agents writing hundreds of millions of dollars in life and health premium each year.

As his company has grown, so has Mr. Kleinberg's status in the insurance industry. He's been a special advisor to Congress on insurance reform, and SMS serves on many carrier and industry association advisory boards. And each year thousands of agents download his handbook on Medicare: "Insurance Solutions for an Aging America."

Milt Kleinberg

Despite his accolades and success, Mr. Kleinberg still wears the dual hats of CEO and agent. He maintains all of his licenses, certifications and an active client list, saying he cannot properly serve the agents his company contracts with unless he is in the field selling the same products.

Mr. Kleinberg is also the author of Bread or Death: Memories of My Childhood During and After the Holocaust. This best-selling memoir is the author's personal account of how--through great sacrifices by his mother--he managed to survive the worst atrocities in human history and his uncertain days in a Polish Children's Home, surviving kidnapping and murder on the Black Road, and return to German Displaced Persons camps at war's end.